Weiden+Kennedy, Portland, continues to slip down the slope of cheesiness with its latest effort for Chobani yoghurt. As my mate, Stephen Foster points out at MoreAboutAdvertising, they appear to have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s a blatant "Homage" to Coke’s famous ‘Hilltop’ anthem spot. And it's not even well done. The multi ethnic, multi racial chorus didn't even have anyone in a wheelchair. They should forget food (Remember their Kraft Mac & Cheese fiasco?) and stick to sneakers. Back in the days when Droga5 had the account... Great stuff!
Ah... The Lusty Smithy!