A startup called Synaps Labs has brought the magic of moving billboards to a highway near you by combining high-speed cameras set up a distance ahead of the billboard (about 180 meters) to capture images of cars. Its machine-learning system can then recognize in those images the make and model of the cars an advertiser wants to target. A bidding system then selects the appropriate advertising to put on the billboard as that car passes. Apparently, there is a lot an advertiser can tell about you from the car you drive, that’s why I keep the Ferrari in the garage. With a row of digital billboards along a road, they could roll the ads as the cars move along, which means that while you have the stereo at one million decibels as you text to your honey, you can also have your eyes glued to the billboards showing ads for Mad Max’s Crazy Car Emporium. Isn’t science wonderful?
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