Kraft Macaroni & Cheese, quite possibly the world's shittiest food, continues its tradition of producing some of the world's shittiest commercials. It only seems like yesterday that Wieden & Kennedy inflicted the "Lusty Smithy" on us. Now the “Make It Right” campaign, from Crispin Porter + Bogusky, features ads showing parents messing up, but then redeeming themselves by making their kids Kraft Mac & Cheese. Yeah, fucking right. Love is a bowl of gooey shit. I wouldn't feed it to the kerchief wearing dogs that populate CP+B's trendy offices.
Always listen to AdScam!