As further proof that sports equipment companies will suck up to any failed sports idol, news today that Tiger Woods has joined the TaylorMade family to launch its line of clubs. TaylorMade launched a 15-second spot that shows a golfer (obviously not Tiger, as he was off having his way with a coterie of wenches) teeing up and ready to hit a ball. Halfway through, viewers watch Woods send the ball off and the camera takes its time to measure up the TaylorMade club that aided Woods. The spot ends with Woods placing a tiger golf club cover on his new club and a message from TaylorMade: "#1 is never done. Welcome to the family." Unfortunately, Tigers days as number one are long gone.
He Made my Taylor!!