Did you see that Ogilvy USA is reorganizing itself? Apparently this is part of the network’s new client-centric focus in the U.S., which splits the U.S. operation into nine groups. Each group will represent a different mix of clients and talent in categories including enterprise branding, digital and innovation, customer engagement and commerce, influence and PR and media and distribution. Surely, shouldn’t there be a category… Advertising? As for the “client-centric focus,” does that mean that up until now they told the clients to fuck off and leave them alone!
Come back Howard!