I know I’ve been saying this for years, but you have to admit every time you read about current practices at BDA’s and their respective BDHC’s, you nod your head and say… “The old fucker is right.” News this week that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves and emotions as they toil selflessly in the identical causes of producing results for their clients, WPP’s bottom line, and the Poisoned Dwarfs off shore bank account. This is part of the so-called science of “people analytics” (Groan, fucking groan) which measures your fitness and mental suitability for the task in hand. We are fucked!
It merely sucks out your brains. It will not hurt... I promise!