Remember a few months back when yet another custom made agency was created to handle a single client, in this case McDonalds. We now have the first results from Omnicom's “We Are Unlimited,” which was created and tailored for McDonald's in late 2016 after a competitive review. Guess what… It’s shit. An ear busting rapper tells us that “There’s a Big Mac for that!” I have no fucking idea what he is saying, whilst visually fellow rappers are doing handstands whilst eating Big Mac’s upside down. Meantime, a college marching band has kidnapped a subway train. McDonald’s sales have been going down for four years… This’ll fix it… Yeah, fucking right!
Remember when burger ads were classy?