For some reason or other (probably pissed at the time) I missed this in the AdAge piece on McDonald’s new “In-House” ad agency…"Omnicom has built a new agency of the future for us," said McDonald's U.S. Chief Marketing Officer Deborah Wahl in an interview with Ad Age. "This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do." Oh fucking yes, another “Agency of the Future.” Enfatico anyone? Thanks to AdScamer Tony for pointing this out.
It worked for me... Ha!