In my time I have flown mega millions of miles, usually at a BDC’s and BDA’s expense. Now, cos I have to pick up the tab… I fucking hate flying, you’d be more comfortable on a Greyhound bus… So I had to laugh when I read in AdWeek, about how Etihad Airways made headlines with a new ad campaign—created by M&C Saatchi and starring Nicole Kidman, (What did that cost?) Aimed at redefining luxury in the context of business travel. Well yes, you can redefine luxury if you’re richer than an Arab Sheik… A one way ticket from Abu Dhabi to New York costs a mere $32,000.00! Fuck me… I loved this comment from “Claire –NY”… "We will be driving the creative content strategy and design experiences that will turn 'Flying reimagined' into a highly curated, customized experience across the digital ecosystem to satisfy [Etihad's] business goals," said Barbarian Group CEO Sophie Kelly. WTF does that even mean?” Well put Claire… Good job you didn’t say, “What the Fuck” they wouldn’t have printed it!
Taking your car costs extra!