In the ad biz’s never ending quest to shoot itself in the foot, we are now being asked to understand that PR agencies are about to kill off ad agencies. Over at Mediapsssst, the CEO of Zeno Group, Barby Siegal… Yes, her name is “Barby!” Surely “Bugsie” would be more apt… Tells us that Zeno is now…"An integrated communications agency born from PR. We have cracked the code in terms of the kind of agency we are and the kind of work we want to do.” Well fuck, well done “Barby.” Is this anything like cracking the Enigma Code? No, it’s probably even more important than that old shit.
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