AdScamer “V” points me in the direction of something I missed last week…Reckitt-Benckiser, now known as RB, ‘co you don’t want to be confused with “Arsekisser” do you? “Has signed a nine figure global deal with Facebook to Move away from advertising!” Apparently, the intention is to integrate members of their global sales, marketing and creative teams and co-create new brand engagement opportunities… Whatever the fuck that means. As far as I can see, it means they’re going to spend a lot less money with their BDA’s. And as someone says in a comment… RB plays heavily in cleaning, not exactly the sexiest categories for "Likers" to engage in, and is heavy on bricks and mortar, as Lysol toilet bowl cleaner is not exactly a "click to buy product.” I will be interested in whatever math is used to define the ROI on this one.
Facebook is my life!