Remember the old days, when agencies actually ran ad campaigns? Yaknow… Print, TV, even fucking billboards. Now it’s all about stunts that hopefully go viral, get lots of hits and likes, but actually do fuck all for sales… For example, Allstate has a black cat that will predict the loser of the World Cup Final… Wait a minute, wasn’t there an octopus, by the name of Paul, that picked the WINNER of every fucking round of the 2010 World Cup. Who the hell wants a cat that picks LOSERS, when you can have something out of a bad SciFi movie which will eventually end up on your plate as a tasty Calamari starter, that spent his previous life picking WINNERS?
Alas poor Paul, I knew him well!