You may remember that I posted a couple of weeks ago on Deutsch’s acquisition of the world’s foulest booze account… Jagermeister. One of the agencies pitching for the account was Goodby, Silverstein + Partners. Thank God they didn’t get it, they would have been forced to drink the shit. Anyway, whoever handles it in the U.K. shot a commercial in Iceland featuring British rock band, Fightstar. They appear to be totally arseholed whilst surfing in an icy ocean. I’ve shot spots in Iceland and I can tell you they wouldn’t be caught dead drinking Jagermeister. BUT… Here’s the best bit.. The tag line on the spot (delivered by a Sean “Game of Thrones” Bean sound-alike) is… Jagermeister Runs Deep… Which loyal AdScamers will remember was Goodby’s tag line for GM before Joel Ewanick fucked up and the car Neanderthal’s in Detroit pulled the plug on Commonwealth. Proving that there’s no such a thing as a rip-off in advertising… It’s an “Homage!”
"There's nowt so queer as folk!"
