One of the first things I realized when I arrived in New York and talked my way into a job at B&B was that the vast majority of the “suits” were obsessed with golf. Not just playing it, but finding any excuse to blow client money on sponsorships, tournaments and TV campaigns for banks, insurance companies and anything else financial that ran during all the televised “Opens,” or whatever the fuck they are called. To this day, it still goes on, and I’m sure that 90% of the money spent is a total waste of time… Apart from the fact the both the agency and client management spend a lot of time and company money on the golf course. Anyway, as further proof that nothing really changes in the world’s dumbest fucking business, AdWeek has a story about the TaylorMade Golf Company has just selected a new agency after a review of TWELVE agencies, including the incumbent. Firstly, why incumbents re-pitch when they have almost no chance of retaining the business continues to be a mystery to me. Secondly, based on every campaign I have ever seen for golf, I guarantee the stuff from the new agency will be just like the stuff from the old agency, ‘cos it always is with clients like this. George Carlin had it right when he said they should build houses for the homeless on golf courses, and viewing golf on TV is like watching flies fuck!
BDA "Executive" washroom!