Isn’t it funny the way nasty things said in the past about a business rival are swept under the rug when it suits the purposes of the rivals to bury the hatchet and jump into bed together. News in AdAge the other day that… WPP has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. The Poisoned Dwarf recently told the Harvard Business Review that Twitter is more "a PR medium" than an advertising vehicle and "reduces communication to superficialities and lacks depth." Today he described Twitter "not only as a social platform, but also as a window into consumer attitudes and behavior in real time." "We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines.” My, my, how things do change. Reminds me of the time the Poisoned Dwarf was attempting to buy O&M, David Ogilvy referred to him as “That Little Shit!” This was modified in later reports as “That Little Twit.” I have it on unimpeachable authority, from someone who was in the room at the time… David definitely said “Shit” not “Twit!”
This is NOT a marriage of convenience!