You know the ad agency biz is well and truly fucked when apart from opening bicycle repair salons and crystal reading lounges… They are now opening “Labs.” The Martin Agency has one where they are doing breakthrough work on K-Y Jelly… Or, as they are quoted on AdAge… “This may not make sense at first until you understand its properties, many of which have been enjoyed outside the lab (Whaaaa?) for years. It's long lasting, lubricating, conductive, scentless (don't get the scented, trust me) and readily available. We have honestly used it on multiple projects to solve a number of problems.” You should also note that they have a 3D printer in the lab (Does Droga5 know about this?) What they will be manufacturing with this particular contraption beggars the imagination!
This way to the Martin Lab!