Picking up from where I left off yesterday concerning Yahoo’s “radical” redesign of its logo… All is being made clear after a conversation with Yahoo’s “Global Typographic Ambassador.” The reason the exclamation mark, has been tilted by 9 degrees, was “just to add a bit of whimsy”, says GTA Melissa Mayer. After rolling up her Armani/Gucci/Barney’s sleeves and diving into the trenches with her logo design team, she wrote in a blog post… “I love brands, logos, color, design, and, most of all, Adobe Illustrator. I’m not a pro, but I know enough to be dangerous.” Oh yes in fucking deed. I can just see a member of her Logo Design Team saying… “Marissa, you’re full of shit,” before being escorted from the building. Perhaps they should have brought in Will.I.Am, he's a guy who really knows logo shit as he explains here. No wonder Intel pays him millions.
George and I are starting "Team Logo." Fuck Yeah!