It’s a well known fact that for a long time far too many people in the ad biz talk shit, only now, with the advent of even more over-the-top jargon, it’s getting worse. AdAge reports that Anheuser-Busch, the world’s largest producer of Nuns Piss Beer is opening an analytics center at the University of Illinois in an effort to pair beer, college students and “Big Data.” And, here’s the best bit… According to a statement posted on the website of the research park… The initiative, called "Bud Lab," will focus on data analytics, data research and innovation to "solve problems ranging from assortment optimization, social media and market trends to large-scale data initiatives!" Oh yes, shove that up your Clydesdale’s arse and smoke it. Listen guys; forget all this research shit… Why not just try making beer that tastes like fucking beer?
After optimizing assortments, Bud's brewers take a break!