Over at AdWeek, Robert Klara asks the question that has overtaken the number one query on my radar… What the fuck has happened to Justin Bieber’s monkey? But moving on, Robert’s question, based on thirty years of US campaigns, is… “Why do Irish Tourism ads always show castles?” Robert, the answer is simple, ‘cos that’s what BDA’s with no fucking imagination do when faced with promoting tourism to places that have been around several hundred years longer than fucking Disney Land. Show old buildings that are in the process of turning into ruins… Perhaps he should have gone back further to the sixties when I was at DeGarmo and we did ads that captured the inherant nature of the country… He said modestly!
Listen up... It's about the people, not the castles!