Continuing to flog the “Team” concept, WPP has just picked up all the Chanel business. This will be serviced by the usual rag-bag of talent from various outpost of the Poisoned Dwarf’s ever expanding empire. It will operate under the wanky name “Plus.” Does this mean the next Brad Pitt spot for Chanel no 5 will be Chanel No 6. Oh fuck, am I turning into Stuart Elliott? Stop me if I do that again. AdAge writes… This isn't the first time WPP has gone into a pitch with a dedicated team strategy – a move which has picked up steam over the past few years. Perhaps the most well known and successful of the bunch is WPP'sTeam Detroit for Ford. WPP has emulated that concept for other marketers, resulting in dedicated groups such as Team Mazda, Team Lincoln and teams for MillerCoors and Bank of America. Funny how the ad trades have such short memories… Enfatico, anyone? WPP shareholders are still paying for that major shitstorm!