To paraphrase Captain Renault in Casablanca, before he started a new career making crappy cars… “I am shocked, shocked to find that advertising is going on in the establishment!” Which can only apply against the news today that Droga5 has flogged off a few pounds of its flesh to a bunch of Hollywood wankers for a reputed $150 million. The Ad Trades say it’s not a controlling interest… I fucking hope not. Never forget, as I have quoted William Goldman so many times… “No one in Hollywood knows anything about anything.” And as I have shamelessly homaged it so many time… “No one on Madison Avenue knows anything about anything.” Combine the two, and you are totally fucked. As you know, over the years I have shamelessly pimped Droga5, ‘cos I think Dave, Ted and Andrew are three of the smartest guys in the world’s most fucked up biz… Plus they get me totally aresholed whenever I am in New York. Hey… I’m an AdHo… No… Seriously, they are not as fucking dumb as the BDA wankers that sell their rancid souls to a BDHC… The fact that they did the deal with an non-traditional holding company raises some interesting questions. What, I have no fucking idea at the moment… But, trust me, I shall find out. Stay tuned.