Yeah, it’s a given that most BDC’s along with their BDA’s think that the consumer is stupid, having long since forgotten David’s immutable dictum (Wednesday is Hitler day, Friday is Kate day, I am tempted to make Thursday discombobulating word day.) That “The consumer is not stupid, she is your wife!” Now, Nestle is introducing “Resource,” a premium water they say is made specifically for a woman who is a little more on the trendy side and in a higher income bracket! Obviously, this means that even though it is exactly the same as the stuff you get out of your kitchen sink faucet, the trendy ladies are going to be paying through their reconstructed fucking noses for it. It’ll probably sell like hot cakes… Correction… It’ll probably sell like low fat, low sodium, gluten free, organic, fucking tasteless, hot cakes. Best of all it’s from Nestle. Didn't they once have to recall their baby food ‘cos the jars were full of broken glass? It was however, low fat, low sodium, gluten free, organic glass.
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