Yes, it’s that time of year again, when the adverati descend on the French Riviera to stay up all night glugging 25 Euro Mimosas on the Croisette. The BDA and BDHC wankers will blow millions of their client’s dollars as they partake of an orgy of self congratulation whilst “networking” with their fellow wankers. Thousands of Lions will be awarded in thousands of categories for work which all too often has never appeared, or at the very least has run once in the Brazilian Sheet Metal Workers Gazette. I’m looking forward to seeing the Lion d’Or for best bar code… Yes, an agency won that category one year, and it was later disclosed that they had fucking “Homaged” it from another agency. You can’t make this shit up. The numbers of agency people will only be matched by the number of hookers who have flown in for the festival.
Bon jour matelot!