There’s no doubt about it… The ad biz is obsessed by your bum. First the appalling “shit my pants” and “big ass gas” from “Agency of the past” Draft/FCB. Now Mikes Dollar Shave Club introduces “One Wipe Charlies.” But, this one is funny… And is actually relevant. Draft/FCB’s shitty efforts have nothing whatsoever to do with the product (Kmart) being pimped. It’s merely a very crude and childish reliance on “Potty Humor.” Whereas “One Wipe Charlies” are butt wipes that you use to wipe your arse. Ergo, it makes sense… And like all their efforts, it’s funny and it’s produced in-house! Next up in the Arse-Advertising stakes…I predict P&G will pay Kim Kardashian $50 million to become “Charmin Global Brand Ambassador.” I mean fuck, she’s a natural, and getting more natural by the day!
Kim... Der Fuhrer approves!