In the category of “You can’t make this shit up,” news today from Stephen Foster at moreaboutadvertising that Nick Brien is joining agency search consultant, Covario! Yes, the very same Nick Brien that as Global-CEO-Nozzle, single handedly nearly destroyed McCann, finally getting the boot at the end of last year. And now he will be bringing his unmatched expertise at fucking things up to help BDC’s select their new BDA. I mean that’s logical right, ‘cos it demonstrates what has happened to the ad biz. Russ Mann, CEO of Covario says: “Nick is a pioneer and a thought leader in the progression of the global advertising, media and marketing model to one that’s driven by data and analytics. At both Covario and Rio SEO – our software division – Nick’s insights and experience will be huge assets as we move ahead with our focus on delivering optimal results and ROI to our clients through smarter search and innovative content strategies.” Spoken like a true douchenozzle, Yes indeed Russ, you are a huge Wanker!
No Nick. It's not a toffee apple, it's my huge atomic dildo!