Did you see the news the other day that Procter & Gamble is looking to move its payment terms to its ad agencies from 45 days to 75 days? When you consider that P&G is WPP’s second largest client, spending a shitload of money, that extra month could really fucking hurt. And when you also consider that the BDHC’s consistently are forced to negotiate smaller and smaller fees, it’s only going to get rougher. And with the Poisoned Dwarf’s penchant for creating dedicated “Teams” set up to handle accounts outside the traditional agency structure the margin of error continues to shrink. Failed ventures (Think Enfatico!) cost the BDHC’s constituent BDA’s a big slug of their income, long after the “Agency of the Future” has gone down the drain. This business gets dumber by the day!
I hear you've bought one of those ad agency things!