You have to admire the balls of the “Poisoned Dwarf.” Just last week he told a conference at the Paley Center that WPP clients are wasting 15-25% of their advertising budgets. He just doesn't know which 15-25%. Obviously, this was an “Homage” to John Wanamaker's well-quoted claim… "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Actually that’s bullshit ‘cos as I’ve said many times, it’s more like 90%. Plus, it was Hitler who said it first (Would I lie to you?) But back to the point of this particular rant… Am I the only one who finds it fucking strange that the guy who runs the world’s largest BDHC, would own up to pissing away a quarter of his clients money? If I was a BDC of a BDA belonging to his BDHC, I would tell him to FO!
Hitler promises ex-WPP clients he'll only skim 10% off of their ad budget. Plus: They can haz Poland!