MoreAboutAdvertising has a piece on agency search consultants, or as the Brits so politely put it… “Intermediaries.” Seems like a study has been done asking agencies what they think of them… And… Surprise, surprise, they shove their tongues all they way up their arses. Well, they would wouldn’t they? You don’t want to piss off someone who can fix you up with a big fat client, even though your work is shit and your answer to everything is either “Shock & Awe” or “Show Biz.” As I commented on the post…
The question I always have, which never gets a satisfactory answer, is... Shouldn't the person responsible for advertising at the client be up to speed on who's doing what out there, particularly in their business category? Shouldn't he/she have a short list of agencies doing good work? Think of all the loverrrrlllly lunches they could have interviewing them. So, what the fuck are they pulling down all that money for?
Yeah, I know… Stop asking stupid questions.
Test number 4 on the RFP.