Talking about Joel Ewanick in my previous post reminded me of failed railroad engineer, Casey Jones, who was responsible for persuading Michael Dell to put all his marketing eggs in the WPP, Enfatico basket, ‘cos The Poisoned Dwarf was going to make him an offer he couldn’t refuse. Two years later, after opening offices all over the fucking world and hiring more than a thousand people, not one single global campaign had been produced and Enfatico was relegated to a broom closet at Y&R. But just like Joel, Casey had been fired long before the shit finally hit the fan. Amazing how these fuckers come up with these grandiose schemes yet rarely last to see them to fruition. Needless to say, Casey is now a “Consultant” at BriefLogic, whatever the fuck that is.
There is life after advertising!