Most of you will have seen the piece by ace AdAge reporter, Rupal Parekh, on Friday about the impending demise of Commonwealth, the unfortunate cobbling together of Goodby and McCann by their respective BDHC’s to form a camel – i.e. something designed by a committee – except in this case it was designed by a committee of one, Joel Ewanick, who after giving the entire Chevy account to GS+P without a review, then proceeded to fuck everything up. Perhaps the pressure he was getting from management for single handedly signing a trillion dollar, trillion year sponsorship deal with Manchester United caused him to have a temporary brain tumor, out of which came Commonwealth. I don’t give a fuck what anyone said at the time, this was the world’s second dumbest idea (The first was Enfatico.) How can you have two agencies belonging to competing BDHC’s working together in harmony? Hello, this is not rocket science. Plus, the minute Joel gets dumped, his replacement, Alan Batey, obviously becomes the new broom who will sweep anything associated with his predecessor… Meaning Goodby… Out of the fucking door. Couple that with the fact that McCann’s new CEO, Harris Diamond is practically living in Detroit and Michael Roth sees this as the uber-ploy that can save his arse by taking the spotlight off the Draft/FCB fiasco, whilst guaranteeing yet another super performance bonus… And the writing is on the wall. Unfortunately, some of those walls are the ones belonging to Goodby’s Detroit office, which is currently housing hundreds of people specifically hired to work on the Chevy account. And that is the part that really sucks. The interesting thing is that Chevy has had record sales every minute since Goodby has been working on the account. But what the fuck does that have to do with anything in today’s advertising scene? I am sure GS+P will survive this pantomime, ‘cos they are a damn fine agency which over its 25 year history has produced great work for an amazing array of clients. Unfortunately, however, over the next few months, a lot of people are going to pay the price for what has happened through no fault of theirs. Sad… Fucking sad.
Famous last words!