Aptly enough on St Paddy’s day, yesterday The Daily Telegraph had a load of old blarney from the Poisoned Dwarf in which he spells out that clients are still determined to spend most of their ad dollars on media that requires chopping down the rain forests and causing global pollution – So, the fucker is now a born-again environmentalist – We must now, he says… “Increasingly embrace the application of technology to our business, along with big data, which means we are Math’s Men as well as Mad Men.” Oh fucking yes, I can’t wait for that, can you? He then goes on to say… “As a result, our target customer is no longer just the chief executive officer and chief marketing officer but, increasingly, the chief information officer or chief technology officer, along with the chief procurement officer and chief financial officer.” Mmmm, think you just about covered all the bases there, Sir Martin. I think you’ve also managed to guarantee that any advertising produced by these means and aimed at these douchenozzle target groups will be absolute shit. Still, that’s not what we’re here for, is it? Sorry to be repetitious, but the ad biz is well and truly fucked!
Fuck the trees!