Ace AdWeek reporter, Noreen O’Leary has a good run down on the current “Commonwealth aint no more” situation. As she points out, a decision could come as early as today. I can tell you that the decision WILL be today. Jeff is in Detroit trying to save the jobs of the hundreds of poor fuckers he hired at the insistence of Chevy. He also has a lease on some spacious premises. Hopefully, McCann will do the honorable thing and take them over… Yeah, and in this fucking business, doing the honorable thing doesn’t happen every day. Finally Noreen points out… Sources said McCann's Karlsson, chief creative officer, global brands, has played a major role is shaping the new positioning. “He was able to give GM the confidence that he could take the creative lead on Chevrolet,” said one source. That ain’t what I heard, but hey, to the victor, the spoils.
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