AdAge reports that Honda creative will stay at Rubin Postaer, while Mullen snags Acura and Publicis’s MediaVest grabs all the media work. This avoids the total disaster facing RPA if they had lost everything, but it radically slashes the workload and income they have enjoyed for years. Obviously heads will roll, unfortunately, many heads. Michael Accavitti, Honda’s marketing nozzle, who only a few months ago swore undying love for RPA, opened his mouth and all this shit came out… "In the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands. The review we have initiated will lead to a strong, long-term strategic plan for our brands." Why is it that fucktards responsible for “Communications” are incapable of expressing themselves in simple English? I give him two years, then he's toast.
Memo from Mr. Accavitti!