By now you’ve probably seen Wieden + Kennedy’s, Professor Neevel and his OREO Separator Machine. Very clever (Shades of W+K London’s Honda “Cog.”) and rather droll. Obviously another demonstration of why Draft/FCB kissed the account goodbye through a lethal combination of greed, ignorance and shitty work. I do however, have one important question… How can work of this quality, come out of the same shop that’s doing the appalling Velveeta crap?
Boschetto – Twenty seven days, and counting!!!