As you know, I love to take the piss out of Stuart Elliott, the New York Times pathetic excuse for an ad columnist. However, a few days ago he did a column on the 4A’s annual wankfest - Which I was actually invited to speak at in 2010 by the loverrrrllly, and very talented Nancy Hill – And in the column he made a point about how the BDA fucktards love to speak in an “impenetrable jargon,” with such examples as “bounce rate,” “conversation across multiple entry points,” “cross-channel buying experience,” “cross-functional breakthrough teams,” “customer decision journey,” “ecosystem playing field” and “zetabytes.” Also “news release,” used as a verb; “return on engagement,” as opposed to return on investment; and “stability agents,” in counterpoint to change agents… But here’s the best bit… One speaker acknowledged a potential effect of glib trade talk. “We sometimes hide behind a veil of impenetrable jargon,” said Laura Simpson, Global Director for the McCann Truth Central unit of the McCann Worldgroup, part of the Interpublic Group of Companies… Hey, Laura baby… Have you taken the time to look at your fucking title recently?
It's Friday... Remember?
This is for Laura... Yeah, Truthism, baby!