It must be pretty obvious to most people who’ve been in this business for a while that the Poisoned Dwarf is becoming less and less interested in the ad biz and concentrating more and more on simply building the WPP empire (And his take home pay.) Stephen Foster, over at Brit site MAA, points out that while WPP has four big agencies in London, JWT, RKCR/Y&R, Grey and Ogilvy, according to Campaign/Nielsen figures for 2012, JWT, Grey and Ogilvy are languishing in the lower reaches of the top 20 agencies by billings at 15, 17 and 18. As I have pointed out in the past, of the hundreds of companies Sorrell has bought over the years, they have increasingly had less and less to do with advertising, and more to do with consultancy services. Perhaps it’s simply that His Gnomeship can see the writing on the wall and has realized that as clients are becoming increasingly aware that their BDA’s have fucked them rigid over the years, and so are now tightening the money screws and shaving the margins. So, fuck it, let’s do something else. No wonder he can’t shut up about “Big Data,” and shit.
Fuck it... I'm opening a garden center!