Lots of comments on my Susan Credle post on Friday. Yes, the whole awards thing has become a joke ever since Bill Evens turned the CLIO’s into a money machine by continually expanding the categories to support his coke habit. Still, compared to Cannes these days, it was fucking amateur hour. In one of the comments, Ace AdScamer, Tom, disparages the EFFIE’s. As it happens, among my collection of tin and plastic tchotchkes is a Gold EFFIE that GI Joe and I won at Ogilvy for an IBM, OS2 Warp, campaign. A brilliant software product that sank as quickly as the Titanic. Thereby proving Tom’s point that even though this is an award supposedly based on some kind of numerical, empirical evidence of success, you have to ask yourself, where the fuck is OS2 Warp today? Oh, and as usual, because GI Joe and I were freelancers, we didn’t get a fucking penny of the prize money.
I never got one of those, though!