As further proof that the ad biz is well and truly fucked, it would appear that Mullen wrested the $200 million Acura account away from RPA by spending $200 million on their presentation. According to Honda CMO douchenozzle, Mike Accavitti, Mullen offered "wicked-awesome creative" They produced no less than 26 fucking videos -- a mix of ad concepts, "brand essence" videos, campaign outlines and overviews. They also produced a blockbuster 4-by-8-foot diorama of a proposed commercial shoot with moving parts that included an automated point-of-view camera that moved among the cars to show how a TV spot would be shot. Fucktard, Accavitti said, "We got good stuff from RPA.I am proud of the [Matthew Broderick] Super Bowl campaign we did. If we could make everything that impactful and awesome and cool, that would be great. But we weren't getting that." The three month review had twenty fucking agencies pitching! Accavitti is obviously a retard with a less than impressive command of the English language, and the agencies are obviously insane!