It’s official… Commonwealth is fucked. All the Chevy biz is going to McCann and Goodby is no more in Detroit. Jeff fought tooth and nail to get guarantees from both GM and McCann that the more than 200 people they had hired for their Detroit office would be offered to carry on with their jobs under the Interpublic flag. You just know that your average BDA CEO would have just said, “Fuck ‘em, that’s show biz” as he drove off in his Cadillac. As expected, AdAge ran the world’s dumbest fucking headline… “As Chevy heads to McCann, 200 staffers must decide if they want to go too.” Are you fucking kidding me, this is Detroit, where the fuck else are they going to go? Remember how this whole fiasco started… It was all about saving billions in costs over five years… Yeah that was a big success. Even funnier, Linus Karlsson will now be claiming credit for all the “Find New Roads” work that’s breaking, which virtually all was done by Goodby. Still based on Linus’s amazing creativity track record at McCann, that won’t last long.
Welcome to McCann, Detroit!