The Frat/Fart boys of Boulder have just been awarded the Charles Schwab account, so obviously we can look forward to stock brokers in chicken suits and long-dead, resurrected 19th Century captains of industry spouting “Investing Laws.” Anyway, fuck it, they came out top after a FIVE month review… What does that say to you about the ability of Schwab to pick winners in response to swiftly changing market dynamics? You have to love this from Jonathan Craig, Schwab's chief marketing nozzle... "CP+B demonstrated a very strong understanding of our heritage, our target and our challenger brand history and philosophy. The work they developed delivered in a fashion that was true and credible to our voice, and we’re looking forward to great things to come.” Which means CP+B spent a fucking fortune creating all kinds of spec work for the presentation. Now, in an effort to recover the cost of the pitch, they will have to knuckle down and do the same-old-same-old shit the client wanted in the first place and got from their old agency!
Forty nine days, and counting!!!
Incisive words from the "Shed!"