Following on from my post of yesterday about the Poisoned Dwarf placing foot firmly in pie hole when discussing WPP’s tax “burden,” I wake up this morning to discover he’s bought yet another Big Boring Company (BBC) for a big chunk of shareholder change. I once tried to work out how many companies he’s bought over WPP’s 28 year history. I gave up after about 500, the vast majority of which no longer exist. So you have to ask why the fuck he bought them in the first place. Yes, I know, some were to acquire the expertise of the principals who worked out their con-competes, took the money and fucked off. Others were to get into areas they felt were ripe for plucking… But many of them were a complete waste of fucking money… And no, I won’t mention Enfatico. He didn’t buy that mess, he created it from scratch. Anyway, as I’ve pointed out in previous posts, perhaps his single greatest investment was the purchase of “Wire and Plastic Products, Ltd.” To use as the shelter company for the formation of WPP. The brand name is Delfinware, and they make kitchen wire-ware at Pennypot Industrial Estate in Kent. And as far as I know, it's profitable. Or maybe Sorrell just has a soft spot for it in his flinty little heart! Nahhh... No fucking way!
A kitchen full of Wire & Plastic shit... What's not to love?