Remember that project Victor &Spoils was given to rename an ad agency (DW+H). Final results below in a message to all those unfortunate wankers dumb enough to take part...
Hey Everyone ~
We know that many of you have been anxiously awaiting a decision on DW+H’s new name for a long, long time now. This project began in August and presented in October. Yet, here we are in January. So please accept our apology and know that this is not typical of how we operate. We pride ourselves on being communicative and timely and respectful of your time. But this baby hit some unexpected snags.
Unfortunately and regrettably, DW+H did not select a winner. After much consideration and debate within their walls over the last few months, they couldn’t reach consensus on any of the 1,500 names we showed them. So the name of the agency, at least for now, will remain DW+H.
We know this is discouraging news. Trust us. We’re bummed too. This was a great creative opportunity that would have been a nice addition to your portfolio. But the truth is, this kind of thing happens in our industry sometimes. No matter how many options we present to a given client – it doesn’t guarantee they’ll like something.
Regardless of the outcome though, a deal’s a deal and we here at V&S are still going to pay you. Specifically we are rewarding the people who had names that made it to the final round of consideration and/or were some of our personal faves.
So congratulations are in order to the following people for earning a chunk of the prize money:
Frank Coelho (Matter) Jake Sullivan & Michael Ball (Well & Good) Elisha Greenwell (Propeller) Tu Vu (Samaritan)
It should also be noted here that there are often duplicate submissions to projects like these, so we reward in the order of receipt. That means that even if one of the above agency names is similar to your idea, these folks simply beat you to the punch.
So, there you have it. This is clearly not an ideal outcome, but it is an outcome nonetheless. And one we don’t expect to repeat in the future. Your patience on this has been truly remarkable and we can’t thank you enough. As always, feel free to email us with any questions or comments or concerns.
Thank you. Kate & Noah
I am fucking speechless... Yes me... Didn't Havas pay three million dollars for this unspeakable turd? Let's hope this is the end of all this crowdsourcing bullshit!!!
And the winner is... "Faggotry!"