Last year, one of my all time favorite agencies, Wieden + Kennedy, London, picked up the Tesco supermarket account. A huge one by British standards. Everyone has been eagerly looking forward to how they’ll handle the business… And now, the poor fuckers are having to run ads apologizing for the fact that Tesco's pre-packaged burgers are made from Gee-Gee’s, with a 29% horsemeat content! Ouch fucking ouch. Not that there’s anything wrong with Stallion Burgers, I’ve eaten it in Belgium, where it’s preferred to cow meat. You just have to be careful not to swallow the hooves. As to how the horsemeat got in the meat supply… As usual, it’s all about the money. No fucking surprise there!
Strictly TRIPE from now on!