When it comes to having an unmatched ability to come up with really fucking dumb names, you can’t beat agencies and their various spinoffs. Frank Lowe came up with “Red Brick Road,” and there’s another shop in Britain, “Meat.” But, I suppose the mother of them all is “Mother.” When Bogusky took his thirty fucking million and decamped from the Frat/Fart boys, he started his “Shed.” Now, not to be outdone there’s news out of Portlandia today that W+K is backing John Jay’s new gig, W+K Garage… Yeah, that’s right, a fucking garage, so while you’re getting your oil and tires checked, they’ll throw in a free viral and a couple of apps. Fill the tank and they’ll give you a slightly soiled bag of Nike, Lance Armstrong cycling gear. In my opinion, John is a really smart guy with a great reputation… So let me ask a really fucking dumb question… Why not just call it W+K+Jay? Yeah, I know, that’s a really dumb question!!!
Hey, a coat of paint, a fussball table, a dog door, and it'll kick the shit out of Alex's "Shed!"