Did you see that Chevy has come up with a new tag line? Yawn, fucking yawn. They’ve replaced “Chevy Runs Deep” with “Find New Roads.” Yeah, mash-up agency of the future, Commonwealth, under the Guidance of Chevy CMO Alan Batey, who in a Forbes piece yesterday comes across as a cross between Leonardo Da Vinci and Quasimodo…. “I’ve been leading this with a great team, and we’ve been working on it for six months or so. We needed to make sure we could make it truly global and well thought out and that it delivers the message we need to deliver and that it can be something that inspires our people. And I’m confident that it does all of those things.” Who needs a fucking ad agency? Yes in fucking deed Obersturmbahnfuehrer Bates. Good luck with that!
So what if it sucks. Say it often enough and the untermensch will believe you!