It’s a given that most bank ads suck. They would have you believe that all those criminals making fucking millions while they blow trillions in tax payer funded bail outs, really have your best interests at heart. Even worse, they are totally expected and boringly executed. At least the new Barclay’s ad from BBH, London, is quite amusing and the voice over is Bridget Jones’s dad. It even sells a specific product (which I don’t understand) instead of telling you… “We Care!” Most banks care about one thing. Taking your money and giving it to their CEO.
If Barclays is bloody good enough for my dad... It's sodding good enough for yours!