Carlsberg has just signed a three year, multi billion pound sponsorship deal with Britain’s Premier Football League. I wonder if the mild mannered Danes have realized what they’ve let themselves in for. Apparently, Carlsberg will receive use of official designations; marks and imagery; match-day access and hospitality; and content for online and social media channels. Do they realize that in order to enjoy that “match day access and hospitality,” they will be well advised to wear fire proof clothing to avoid having fags stubbed out on them and tin hats to shield their heads from the darts fans like to chuck around after they’ve got fucked up on Carlsberg. Maybe they’ll be like the Arab Sheiks, Russian Oligarchs and American Billionaires that seem to own all the British teams now, and just stay home and watch it on the telly.
I had a Dane once with chips... It wasn't great!
