AdAge asks the question… Is social media spoiling the Super Bowl surprise? Well, fuck yeah. Anyone with half a brain knows that if you run the shit out of a spot for weeks before the big day, the nearly $4 million you pay for the 30 second air time is mostly pissed away. I won’t beat you over the head with Apple’s “1984” spot. You know all the wonderful details. But you have to ask the question, when the client has paid what was, at the time, the highest production costs ever for a TV spot, so wants to run the shit out of it… What agency in the fucking universe would stick to their guns and say no… You just run it once during the game. Then enjoy all the FREE publicity that follows… To a lesser extent, that’s what Chrysler enjoyed last year after the Clint Eastwood spot… And he didn’t talk to a single chair. Anyway, now that the biz is run by bean counters, it’s all about maximum exposure, even if that exposure does fuck all for your sales. Then again, as most of the spots suck, it’s all money down the rancid tubes.
The nicest guy ever to work in the ad biz... Soon to be inducted in the Advertising Hall of Fame… And about fucking time too!