Have you seen the new American Airlines campaign? Holy fucking shit, McCann should be shot for shoveling this crap out of their arse. It is boiler plate “Isn’t flying glamorous bullshit.” Lots of dumb fuck people in foreign places with their gobs hanging open ‘cos there’s a plane so high up in the air you can hardly see it… But the fuckers got a brand new logo! And guess what? They paid John Hamm a few million bucks to speak a few words of absolute drivel. This has Titanium Lion written all over it guys. Has anyone been on a plane recently? It’s a fucking nightmare. I wouldn’t send my grandmother on one, and she’s been dead for years. And the best bit… Daryl Lee, who sports the grandiose title of Global Chief Strategy Officer at McCann, actually had the balls to say… "We're so oblivious to the fact that we can get on a plane and go anywhere in the world anytime we want. We wanted to bring that amazement, that wow factor. The idea of it was to bring back the wonder of travel." He then hinted that there would be a new tag line which he couldn’t disclose yet, while saying… "I wish I could tell you because it's friggin' awesome." Listen Daryl, the campaign really, really sucks, and the only awesome thing about it is that you can actually say these insane things when you know you should be walking around with a fucking bag over your head in case one of the tens of millions of pissed off AA customers decides to take a baseball bat to your stupid head.
Fuck you lady. It's not service... It's "Wonder!"