AdAge kicks off the New Year with a piece titled “Who to watch in Adland in 2013.” It lists ten guys (no women) who they seem to think will influence the ad biz in the coming year. My problem with it is that only three of these geezers actually work in advertising… Yes, I know a couple will be running CNN and the NYT, but flogging ad space will not be their primary function. And yes, Pepsi, McDonalds and P&G spend obscene amounts of money on advertising, but these guys are more concerned with super sizing, big gulping and two for the price of one fucking toilet bowl cleaners. And as expected, the AdAge FanBoys had to put Alex Bogusky in the mix, hinting that the soda and food companies of the world are now terrified that the “born-again” consumer advocate has targeted them with his artisanaly curated holistic genius. Guys, I don’t think so!
"Who to Watch," my arse!